The Future of Solar Energy: Trends and Potential in Türkiye, Europe, and the World

Türkiye's Solar Energy Potential: On the Path to Becoming a Regional Renewable Energy Leader

Thanks to its geographical location, Türkiye has some of the highest levels of sunshine in Europe.

• Average annual sunshine duration: 2,700+ hours

• Average annual radiation value: 1,500+ kWh/m²-year

  
  

These figures make Turkey an extremely advantageous market for large-scale solar energy investments .

Current State of Solar Energy in Türkiye (2025 Perspective)

• Solar power installation capacity has been growing at record levels in recent years.

• Unlicensed solar energy investments and solar power plant projects with storage have become a major topic on the energy market's agenda.

• Rooftop solar power installations are rapidly becoming widespread in organized industrial zones and industrial areas.

• Central Anatolia, Southeastern Anatolia, and the Aegean Regions are leading in solar energy investments.

• Türkiye is on its way to becoming one of Europe's leading supply centers for solar panels and solar equipment.

  
  

Turkey's growth in the solar energy sector is not only focused on the domestic market; it is also strengthening its potential to become a regional renewable energy hub through engineering, EPC, and equipment exports.

Solar energy in Europe: A key component of the net-zero target.

Solar energy is currently the fastest-growing energy technology in the world, according to reports from the International Energy Agency.

• For the past few years , one in three new installed power plants globally has been solar energy .

• Solar energy has now become the cheapest electricity generation technology in many countries.

• China is the world leader in annual installation volume, adding more than half of global capacity alone.

  
  

Global solar energy trends

• The US, China, and India continue to invest in massive solar power plants.

• PV+BESS solutions are growing particularly in the US, Australia and South America.

• African countries are accelerating electrification with low-cost solar energy solutions.

• Large technology companies (Google, Amazon, Microsoft) are aiming to decarbonize their data centers with very large-scale solar farms .

According to the IEA, solar energy will be the world's largest source of electricity generation in 2030 .

Conclusion: Solar energy is the key to a sustainable future.

The rise of solar energy is now part of a global transformation. Turkey, with its high solar potential, engineering capabilities, and production capacity, plays a significant regional role in this transformation. Europe, meanwhile, positions solar energy as a key strategic tool for achieving its Net Zero targets. Worldwide, solar energy is shaping the future of the energy sector, thanks to both decreasing installation costs and technological advancements.

The sun is no longer just an energy source; it's the driving force of the renewable energy ecosystem .